Tuesday, November 14, 2006
l love keeping up with what Goggle are doing and here is an interesting move from them. They have now found a way to make money on advertising when the advertising is not online. This is definitely a shift in Google’s perspective. The company is now looking to run a three-month trial to run ads in many newspapers. 50 U.S. newspapers are apparently taking part in this test. Google looks to be looking for diversification within its ad revenue so it can generate both on and offline revenue. It will also be offering a useful service to advertisers that want to get adds out to lots of newspapers quickly and effortlessly.