Sunday, April 08, 2007

Optimising Page Content Guidelines and Tool

Over the past few months I have been optimising the content of a website to try to achieve the highest possible results in the main search engines ( ). After trial and error I have found that the guidelines described below seems to work the best. When populating the page content with keywords, you want to contain your keywords in your content as much as possible, without going too overboard. The reason being that if you include your keywords too much then the search engines will identify your page as spam which will have a negative affect on your rankings. This is to prevent those pages that contain nothing but keywords and advertisements from finding themselves highly ranked in the search engines. I have found that a good keyword to content percentage to aim for is about 2-3%, when your page content is between 300 - 1200 words. A good online tool to use to check the keyword to content % of your page is "Live Keyword Analysis",, which allows you to type up to three of your keywords, in three field located at the top of the page, and paste your page content in a rich text field in the body of the page. The page then computes the % ratio that your keywords are included in the content of your page. I find it quiet a useful tool as helps me refine my content and lets me know if I am going over the top by including too many keywords or if I need to add the keywords a few more times. I also recommend that you keep the contents of your pages between 300 and 1200 words as a guide, as having too much content on one page can prevent the search engine spiders from indexing your whole page and also turn your readers away. Stick to these guidelines when you are writing your page content and you can be happy knowing that you are doing as much as you can do, in relation to optimising page content, to get high rankings in the search engines.

Friday, April 06, 2007

Mozilla Addons dedicated site

What a busy week this one has been, and yes, bonus I have been blessed with a four day Easter weekend!

I stumbled across a post today which is a few days old which includes a write up on FireFox and the fact that the Mozilla Cooperation have now launched a specific site for listing extensions and other personalisation features for their products. As I love the FireFox browser, a few reasons being the fact that I feel more secure, am offered a huge amount of useful extensions that assist with website development and the fact that it performs better than any other browser, I was quick to check out the new site. ( The site is branded with the familiar Mozilla look and feel and at first feels like you were in the old extensions section of the old site. I quickly found though that the site boasts refined navigation, to make it easier to access different sections of the products that I am able to customise, and more prominently links to a section designed to get you to create your own extensions. (When I get a few more long weekends, I will definitely be taking some time to come up with something useful for web developers out there) There also seems to be more information about each of the extensions on each individual page, with each page allowing you to check reviews and related discussions on the extension.

The fact that Mozilla have expanded this section of the site leads me to believe that their support to other like minded developers out their is strong and that they are keen to promote 3rd party extensions for their products. I'm sure this will make for ongoing innovation in their browser and products in the future, allowing developers to take the browser platform to new levels.