Sunday, April 11, 2010
Inbound linking explained..
Almost every website owner wants high organic rankings in Google, Yahoo and Bing for specific keywords, relevant to the content on their website. When taking on the task of building quality inbound links to you website, apart from having to have the most relevant and interesting content on your site, it is extremely important to have links from a balance of paid directories, industry specific websites as well as blogs and from social network user profiles of people, or businesses, that are specialists or experts in the area your website. Search engines aren't silly and the guys that work on improving them aren't either. Using services that claim that they will add a link to your website in 1000's of directories, may create inbound links to your site, but if the majority of the directories are barely relevant to your websites content, then they are of little benefit to your websites ranking and in some cases can be of detriment, most probably due to the fact that the search engine will pick up a sudden huge surge in inbound links from the same old directories and work out that these inbound links are not links to a website with valuable content but an attempt to try and push your website up in the organic search results by using an automated service.
Generating inbound links to your website / blog from other industry related websites and from people in your industries social media pages is in reality something that is not going to happen overnight. Realistically and ultimately promoting and creating inbound links is an ongoing task that is going to be something that will need to be considered for the life of your website, should you wish to obtain high organic search ranking for your relevant keywords.
What I want to get across in this post is that a search engines aim is to provide the most relevant content for the keyword the user has entered. The service / script that I stumbled across today is an excellent concept, which I can't see why wasn't thought of earlier. I believe its development was inspired by the concept that approximately 6% of page views generate some sort of user interaction. This interaction could be leaving a comment, copying some of your content for reference or 'retweeting' your latest post. Now if a user is copying and pasting some content from your site, this obviously tells you that what they have copied is something this user is interested in and most probably going to end up on a relevant page somewhere on the web. The user may just be copying the content for a document of theirs but in the social web culture that we are current living in there is a big possibly your content is going to be pasted on a blog, in a comment on someone else's blog or on a social networking site that will generally relevant to you website industry and quite possibly a resource of information relevant to your website. Now this type of inbound link is one that will make a difference in your search engine ranking. From tests I have done over the years with search engines and how there complicated and sensitive algorithms work, this is why as soon as I saw this service I got excited. Having a script that can automatically create an inbound link to your website from a website that is relevant is going to take at some hours I spend building up relevant inbound links to my website and implementing this script on your site can help you out too! In my opinion this little bit of script has made my day.. hopefully that doesn't sound too sad..
Here is the link to the service called "Tynt" - http://tynt.com/ - It literally takes a couple of minutes to create an account and about the same time to install the code on your website if you know web programming languages. If you don't it's not a huge problem, it may take a bit longer to get working on your site, but there are instructions of how to install the script provided.
If you want to see how it works just select some text in this blog post, copy it, open up 'notepad', or better still 'tweet' the selected text and you will notice that under the pasted text is a link to this blog. Enjoy any SEO enthusiasts out there. Hope you will share the same enthusiasm I had when I first stumbled across this service. Please stay posted if you are into SEO as I have a few more posts in coming weeks that reveal some further SEO strategies I use.